To respond to the challenge of reaching key contacts deep within billion dollar enterprises, far behind gatekeepers, we created a “proxy salesperson” talking introduction in the form of a sound card. Hand-crafted and assembled by us from scratch, each sound card measured 3-feet by 1-foot and would play a 60-second audio message to the recipient when opened. The cards were priority shipped to contacts who were effectively unreachable by other channels (calling, email, events, networking). Through this approach we were able to confirm receipt by each target. The result was the creation of several new conversations with recipients which led to new interest in the main offering.