Unique Mailer with Embedded Sound Card


To respond to the challenge of reaching key contacts deep within a billion dollar enterprise, far behind gatekeepers, we created a "proxy salesperson" talking introduction in the form of a sound card. Hand-crafted and assembled by us from scratch, each sound card measured 3-feet by 1-foot and would play a 60-second audio message to the recipient when opened. The cards were priority shipped to contacts who were otherwise effectively unreachable by other channels (calling, email, events, networking). We confirmed receipt of each. The result was the creation of several new conversations with recipients which lead to interest in the company's offering.