4 Reasons Why Your Leads Don’t Become Sales

2016-11-05T11:00:53-05:00Business Development, Lead Generation|

Four? Really, only four? There are probably 4 million blog posts about this subject. And yet here’s another one. Why? Because it’s a constant question on the mind of almost every CEO, every sales manager, everyone in business development whose responsibility in some way extends into, or across, the sales pipeline. First, let’s set a [...]

8-Second Elevator Pitch

2016-11-05T11:00:53-05:00Business Development, Lead Generation, Marketing|

I attended a networking event with small business leaders from the area mostly discussing the economy (with an occasional vacation plans tangent).  As we introduced ourselves, I paid close attention to how each introduced his/her company to me.  As you can expect, some were more straightforward than others, namely finance, investment, and legal.  Others varied [...]