What If Competitors Read My Blog?

2018-01-30T11:23:49+00:00Marketing|

I was recently asked about this tricky subject.  How can you share good advice and interesting topics with your customers and prospects while keeping your competitors out of the way?  And what should you do when your competitors share counter-opinions of your posts to your prospects?  Great questions, and at the risk of being [...]

8-Second Elevator Pitch

2016-11-05T11:00:53+00:00Business Development, Lead Generation, Marketing|

I attended a networking event with small business leaders from the area mostly discussing the economy (with an occasional vacation plans tangent).  As we introduced ourselves, I paid close attention to how each introduced his/her company to me.  As you can expect, some were more straightforward than others, namely finance, investment, and legal.  Others varied [...]

Revenue Sine Curve Up Ahead

2016-03-03T17:51:49+00:00Business Development, Lead Generation|

Many companies that we work with find themselves in a position where everything seems in place but not enough leads are finding their way into the sales pipeline. They have a good product or service, have a few customers. They continue to focus on creating the best solution in the market. Yet lead generation remains [...]